With the aim of strengthening the competitiveness of the domestic ICT sector and empowering IT companies to enter the global market, the non-governmental organization ICT Cortex, with the support of the European Bank for Reconstruction and Development (EBRD), implemented a specialized sales training program for member companies of the cluster.
The training program, conducted in May 2025, consisted of a two-day workshop and will also include a series of individual online B2B meetings between a renowned consultant and representatives of Montenegrin IT companies: Alicorn, Bild, 2BI, Codeus, Coinis, Codepixel, Fleka, Fin-Ing, Čikom, Pos4me, and We Are Ai. The training focused on improving sales strategies, optimizing the sales process, identifying clients, and strengthening negotiation skills — all key components for successful international business.
The training was led by international expert Thomas Wittig from the consulting company Wittigonia Digital, known for his decades-long experience in developing sales teams and scaling businesses in a digital environment.
“We are pleased to have successfully launched a training and mentoring project aimed at the internationalization of ICT companies in Montenegro, with the goal of strengthening their positioning in foreign markets. This group project, implemented with donor support from the European Union through the WB EDIF fund, enabled the participation of 11 companies and 26 representatives from the ICT sector, with the active support of ICT Cortex – one of our key partners in Montenegro, with whom we continue our successful cooperation. The European Bank for Reconstruction and Development (EBRD) remains strongly committed to supporting the development of the SME sector in Montenegro through concrete initiatives that contribute to enhancing the competitiveness, innovativeness, and international presence of domestic companies.”- Matija Dautović – EBRD
“Our mission is to continuously empower domestic IT companies and help them reach their full potential on the global market. Through our partnership with the EBRD and the engagement of top international experts, we provide our members with access to the knowledge and tools they need for growth and internationalization. We believe that such programs are essential for positioning Montenegro as a recognized digital destination in Europe.” – izvršna direktorica ICT Cortex, Maja Laušević Odalović
This initiative is yet another example of the strategic collaboration between the non-governmental organization ICT Cortex and the EBRD, with the shared goal of creating a sustainable and globally competitive digital ecosystem in Montenegro.
Thanks to this program, Montenegrin IT companies have been further empowered to identify and seize opportunities in international markets, thereby strengthening Montenegro’s position as a growing regional hub for digital innovation.
