Promotion of Cortex Academy

Brief description of the project:

The project was realized with the aim of presenting results, good examples and best practices from the first cycle of the Cortex Academy, as well as promotion and presentation for the second cycle. It included the development of a marketing plan, campaigns for the entire project and separate events, as well as promotional activities on websites and social networks, with the aim of showing the importance and value of the Cortex Academy and through experiences, the improved digital skills that have been achieved among the Montenegrin population and young people, and will additionally contribute to raising awareness of IT professions.

Key activities:

  • Preparation and publication of training video material,
  • Recording and publication of testimonials,
  • Preparation and printing of promotional material for the final event of the first cycle,
  • Creating a marketing plan,
  • Promotion on social networks.

Project partners:

Foundation Čini dobro, municipality of Nikšić

Duration:

August 2022 – January 2023

Budget:

4,300 euros

Funding by:

Reconomy logo

 

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